The SEO agency business has grown quite a bit in the past few years. If you're thinking of getting into the game, you'll need to know what kind of roles you should cover first. While there is no one-size-fits-all approach to staffing an SEO agency, we think that these are some of the most important roles to consider hiring for when your business is still new.
As a Content Strategist, you will be responsible for creating a strategy for the content on your client’s website. This means you must know how to identify their target audience and what they want to achieve with their website in order to create content that will meet both their expectations and those of Google’s algorithm.
As stated by HubSpot: “Content strategy is the practice of planning, creating and managing digital content with a purpose. It involves developing strategies that guide team collaboration as well as designing individual pieces of content across many different channels… Content strategists consider factors like audience needs, marketing goals, and editorial style when crafting messages for websites or other digital platforms."
Link building is a crucial part of SEO. It’s a good way to get your site seen by more people and increase traffic, which can lead to more customers.
This role requires someone who knows how to research link opportunities and then reach out to pitch and negotiate links from third-party websites. Link building experts should also have experience with outreach software like BuzzStream or Ontolo for tracking new opportunities and finding related sites or influencers.
The SEO Technical Specialist is the person who is in charge of the technical side of SEO and they are responsible for implementing technical SEO strategies. This can include things like:
There you have it! You now know the roles you need to hire for in order to get your SEO agency up and running. Be sure to keep in mind these key positions as we move on through this course and start getting into some more specific topics.