When you're starting a digital marketing agency, it's easy to get caught up in the excitement of what you can do for your clients. You have big plans and lots of ideas; you're going to create incredible websites and write brilliant blogs that will help your clients generate tons of leads. It's all very exciting! But in the midst of that excitement, don't forget about some very important elements: the people behind those websites and blogs. The team members who are going to make everything happen. Without them, there's no way to turn those bright ideas into actual results for your clients. Here you will find some roles every digital marketing agency needs.
The marketing director is responsible for the marketing strategy, as well as the team, budget, and analytics. The MD helps to create a company-wide plan that aligns with goals set by the CEO and COO. They also make sure that their team has what they need to be successful: tools, training, etc.
Search engine optimization (SEO) is the process of improving your website’s rankings on Google, Bing, and Yahoo. If you have a business and you want more customers, there’s no reason not to invest in your digital marketing presence – especially if you know that it will be an investment that pays off over time.
It's not easy but if you're passionate about online marketing and customer acquisition, then this could be for you. You need to understand how search engines work as well as how people use them when looking for products or services like yours. You also need a good grasp of coding languages such as HTML5 or CSS3 etcetera because this will help with managing websites from both a strategic and technical standpoint. Why would I want to do this role? It can lead to other roles within the agency (such as PPC Manager) so it gives those wanting more responsibility something extra. How much does an SEO Manager earn? With experience comes higher salaries but entry-level roles should start at around 30k.
The role of a PPC manager is to manage the campaigns and ads that are running on the major search engines, like Google and Bing. The PPC manager will monitor their performance and optimize the accounts on an ongoing basis. He or she will also create ads for his or her client's campaigns.
The PPC manager should be comfortable with analytics tools and understand which metrics are important for each campaign, as well as how to set budgets based on those metrics.
Social media managers are responsible for managing the social media accounts of a brand or business. As such, they must be able to create content and respond to comments and messages on the platforms in which their company engages. They must also measure the success of their campaigns so that they can share information about them with other departments in the organization.
When you’re looking for a web designer, you want someone who has experience with creating and maintaining websites.
A web developer will know how to code the site in HTML, CSS, and JavaScript. They also understand how search engines like Google work and what they look for when they crawl a website. A good developer can optimize your site so that it ranks prominently when users search for keywords related to your product or service.
The Content Manager is a key role in the digital marketing agency. This person is responsible for developing and managing content on the website, blogs, and social media accounts.
The Content Manager should also be able to create engaging content that will attract and retain visitors while keeping them coming back.
A PR specialist is a person who develops and maintains relationships with media outlets and influencers. The PR specialist is also responsible for pitching stories to the media, building relationships with influencers, helping to develop a brand’s reputation, and more.
PR specialists are tasked with getting their clients as much press as possible during a campaign or launch. This often involves identifying key journalists or editors who might be interested in covering the story before pitching it directly to them. The goal is for these journalists to publish an article about your client that includes their name, logo, or other branding elements.
With the right structure and team to support your digital marketing agency, you can achieve great results for your clients. You will find that they are happier with the service they receive from you as well as being blessed with new clients who come to you through referrals and recommendations of happy customers. This is a great way of building up your business while also providing high-quality services that meet all their needs at an affordable cost.