Introduction

Twitter has become a go-to tool for hiring managers who want to connect with new candidates. Millions of people refer to Twitter as a valuable job-hunting resource and they're finding success there. The social network offers an array of free tools that can help you find the right candidates for your open roles. Here are some points to keep in mind while using Twitter to locate and attract robotics engineers.

Check for Relevant Hashtags

Using hashtags is a great way to find people who are talking about the same topic as you. Hashtags also help you find hashtags specific to your industry, which means that you can use them to search for information, content, and communities. We've already mentioned the importance of hashtags in filtering out irrelevant tweets—but they can also be used when searching for robotics engineer candidates. For example:

  • If you're looking for someone who's interested in machine learning, try searching "machine learning".
  • If you want to see what other people are saying about your industry or brand, try searching "#robotics" or "#roboticsengineering". This will tell you if anyone has been talking about topics like artificial intelligence or automation recently on Twitter.

Follow the Right People

You should follow the right people on Twitter.

  • Follow people in your field. If you're looking for a software engineer, follow other engineers on Twitter; if you're looking for an electrical engineer, follow other electrical engineers. If there's something specific about the position (e.g., embedded systems or machine learning), then look for that phrase in their bio or tweets about them—but don't assume it's necessary to find someone with all of these keywords; most job seekers will be happy to talk about what they know and love anyway!
  • Follow people who are interested in your field too: If a robotics-obsessed software developer posts a few times a day about her work at robotics companies, she might be interested in hearing from another robot company that could offer her new opportunities and challenges—and vice versa!
  • Follow people who are interested in your company: You can actually use this as part of a search term when searching on social media platforms like LinkedIn or Facebook (and even Google) to find leads within your network who may also be good fits for positions at RoboCoaster LLC!

Monitor Competitors' Twitter Activity

Your competitors are a great source of potential candidates, especially if they're in your industry and you're looking for someone with a specific skill set. Monitoring their Twitter activity is one way to find out if they are hiring or about to be hiring.

Monitoring your competitors' Twitter activity is also a good way to see what kinds of positions they are hiring for, so you can tailor your job postings accordingly.

Track Analytics Regularly

Twitter analytics is an excellent way to find candidates for your company. By tracking the information about Twitter users and tweets, you can discover trends in how people use the platform. This data can help you understand which types of people are interested in your industry, which topics they are interested in learning more about, and what kind of content they want to share with their followers.

Using analytics will allow you to find other professionals who may be interested in working with you or might be looking for work themselves. To get started using Twitter analytics:

  • Log into the Twitter Ads dashboard by visiting ads.twitter.com/dashboard
  • Click on "Analytics" underneath "Tools" in the left-hand column
  • Click on "All Users Overview" if it's not already selected

Build Relationships With Other Companies in Your Industry

You can also find potential candidates by reaching out to other companies in your industry and building a relationship with them. Follow them on Twitter, engage with the company's tweets, and ask them for help finding candidates. They may be able to refer you to someone they know at another company or offer advice on where else you can look. This kind of networking is particularly valuable when it comes to finding rock-star software engineers who have already worked at big tech companies like Facebook or Google.

If you're looking for a particular type of person—as an expert in machine learning—you should also consider targeting your efforts towards people working at specific companies that focus on AI research or development. For example, NVIDIA has an entire team dedicated to artificial intelligence research and development (R&D), so it makes sense that this would be one of their top hiring priorities now that AI technology has taken such huge strides forward in recent years.

Conclusion

If you’re not already using Twitter to find candidates, we hope this post has convinced you to give it a try. There are plenty of great engineers on the platform looking for their next position—you just have to know where and how to look for them. It’s worth keeping in mind that your strategy should change over time as competition in the industry grows more fierce or as new job seekers become more active on Twitter. For that reason, you’ll want to revisit your top performers regularly and determine if there are any changes when it comes to your social media outreach strategy.

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