How to Use LinkedIn to Find Sales Development Representative Candidates

Introduction

LinkedIn is the best social media tool for finding sales development representative candidates. This powerful platform allows you to do everything from creating in-mail campaigns to keeping your company’s LinkedIn identity fresh and engaging. The following tips will help you get more sales development representative candidates by leveraging LinkedIn:

Create an In-Mail Campaign

Once you've identified the target audience, it's time to build your In-Mail campaign. Here are some important steps for success:

• Define a clear goal for your In-Mail campaign. Why is it important to reach out to this specific LinkedIn Group? What do you hope to achieve by doing so?
• Create a clear message that describes what you want from the recipients of your In-Mail. Don't be too salty—just let them know who you are, why they should care about what you have to say, and what benefit they'll get if they pay attention.
• Create an irresistible subject line (don't make it too long). The subject line will be visible in all of your recipient's inboxes, so make sure it includes something that will catch their attention and pique their interest enough for them to want more information from you!
• Use short paragraphs with bullet points or numbered lists where necessary so that the content itself is easy-to-read and digestible. Try not exceeding two paragraphs per email because anything longer than this could cause people's attention spans (and patience) to run thin."

Keep Your Company’s LinkedIn Identity Fresh and Engaging

• Keep your company’s LinkedIn identity fresh and engaging.
• Be sure to keep your company’s profile up to date. If you haven’t included a professional headshot of your CEO, CMO, or SDR leader in the last six months, do it now! These images will be used in many places across the site—the newsfeed and home page for instance—so make sure it looks great!
• Make sure you have a link to your careers page on LinkedIn so that potential employees know where they can learn more about working at your company.

Get Sales Development Representative Candidates by Leveraging LinkedIn

LinkedIn's advanced search is a powerful tool to help you find candidates. Here are some tips and tricks for using LinkedIn to find sales development representatives candidates:

• Look at the job title of your candidate's current position.
• Search by industry, then look at the job titles in that industry that could be filled by someone with those two years' experience.
• Look for companies with a strong presence locally, because they may be more likely to relocate their employees or offer relocation assistance such as housing stipends or moving expenses.

LinkedIn Is an Excellent Tool for Finding Sales Development Representative Candidates, but You Have to Use It Effectively

LinkedIn is an excellent tool for finding sales development representative candidates, but you have to use it effectively.

LinkedIn enables you to find people who are willing and able to perform the job of a Sales Development Representative (SDR). You can also see how long they've been in that role and if they've moved on from it or not. This makes LinkedIn perfect for finding current SDRs who work at companies similar to yours, as well as former SDRs whose experience might be valuable in your recruiting process.

Conclusion

If you want to leverage LinkedIn as a tool for finding candidates, you have to make sure it’s being used properly. The best way to do that is by following the tips we’ve outlined above: keep your company’s identity fresh and engaging, use In-Mail campaigns, and use the platform sensibly. With these steps in place, you’ll be able to find great sales development representatives who are just right for your business.