When you're looking for the best customer success specialist candidates, you need to cast a wide net. Recruiters at large companies spend all day doing this. They post ads, attend events, connect with passive candidates, and even buy data about people's identities and behaviors to pinpoint just the right person for a job. You might not have access to that kind of budget or time commitment—but you do have LinkedIn! As long as you have an account and a willingness to explore all its features—including paid ones—you can use LinkedIn's search tools, ads, groups, and network to find the best customer success specialist candidates. Let's go through those steps one by one.
LinkedIn Ads are a great way to target passive candidates in your customer success recruiting efforts. This is especially true if you're looking for someone who has experience working as a Customer Success Specialist. Here's how it works:
Building up your network is key to finding candidates. You can expand your network by inviting people from similar roles, titles, industries, and companies as you are hiring for. To do this:
You can also use LinkedIn to target groups of people who have already interacted with your company, brand, or product. This can be done through the use of in-market messaging and custom audiences.
Custom Audiences allow you to create lists of specific individuals who have interacted with your content or website, including website visitors, leads, and customers. These people are then added as a Custom Audience on LinkedIn. When these people receive an ad from you on LinkedIn, they're more likely to click through as they've already shown interest in your business/product!
LinkedIn is a powerful tool for finding potential candidates. It's great for finding people that share similar interests and skills, too. And if you're on a budget and can't afford to pay for ads, LinkedIn gives you access to an entire network of professionals who could help your brand grow.
One way to use LinkedIn is by searching for keywords like "customer success," "customer success manager," or even just "customer service." This will bring up profiles of people who work in customer success roles at other companies, which means they might be a good fit for your open position too!
You can also target specific types of companies/businesses by narrowing down the search results based on location and industry type (B2B vs B2C). You'll find fewer job titles being posted here compared with other channels because it targets retail businesses rather than individuals but this still provides valuable insight into what these companies are looking for when hiring someone new -- especially if they've posted multiple times within the past few months!
With these tips in hand, you can immediately begin using LinkedIn to find the best customer success specialists for your organization. And in terms of gaining traction with customer success candidates in general—and marketing yourself as a great place to work—you can use LinkedIn as an active hub for showcasing company culture, sharing your values and mission, and promoting job opportunities to candidates who may not be actively searching. Once they see themselves in your organization, they'll be more likely to apply (and move through the candidate journey) when the right opportunity comes along.